It all started with an idea
Over breakfast, every Saturday for three years
Best friends supporting each others lives

Weddings, husbands, pregnancies and 3 amazing babies
Suddenly a new life to take care of
You take great lengths for 9 months to give this new life the best start
In hindsight it seemed easy in comparison

Weighing, feeding, immunizations
First smile, step, first full night…ahhh.
Good nights, bad nights, coughs, colds, fevers, flus
You do all you can to keep them well, so much to think of
You watch everything, you worry

A brilliant idea to help you keep it all together
One place that holds it all – the most important information required for your baby’s health
To help you plan, to help you educate, to help you to ensure that you get the best possible care for your baby

To keep everything together so that you can stay together

Friends, now moms, passing on great ideas
Whoever thought breakfast would really turn out to be the most important meal of the day.